Since World War II, Ka-bar Knives have been the choice for those who need a knife that they can trust in the most important and most dire of circumstances. Our charge was to remind the rough, rugged and ready that these knives truly are life savers, and our audience is made up of people who can often find their lives on the line.
The grandson of a WWII veteran.
A man treed by a wild boar.
A man and his injured son survive a terrifying storm.
More people die from opioid overdose in NYC than car crashes, murders and suicides combined. Fortunately, there is medical treatment. Users and their loved ones are often skeptical that there is any way to beat opioid addiction. So we created stories of Living Proof to get the word out.
Mayor de Blasio launched the effort citywide using our work as a backdrop.
It’s not just a toll tag, it’s a toll tag that comes with a wonderful, fun, terrific, super-nice, trusting client. Love those guys.
Getting a TxTag and driving thru tolls is easier than, well, a lot of things.
Anybody ever get a Mercedes for Christmas? Anybody? Anybody?
It’s easy to bring a virus like the flu or RSV home. And that makes it easy to spread it around to everyone else. This campaign was a reminder to protect yourself and everyone around you.
What’s in a vape and what do the vape companies really think of kids? None of it is good.
Most people know talking or texting while driving is dangerous. The insight was, phone use is an addiction--and nobody wants to be the victim of an addiction. I wrote the tagline: Don't Let Your Phone Drive You. The work fell out of that.
For broadcast and web videos, we had some fun by casting a phone as the villain.
Set on vibrate
Google Maps has disavowed any knowledge of a phone behaving this way
Tasty
Anyone remember Farmland?
We got more serious out on the road.
We created a wall of actual stories of people—mostly teens—who had been killed while texting.
We also created press and public events with speeches from politicians, police chiefs and parents and friends of people who died while texting and driving.
The Washington Department of Transportation dug a tunnel under Seattle to replace the old Alaskan Way highway, which had been deemed a future risk during earthquakes. Like everyone, it had become a bit rickety with age.
So the SR99 tunnel bypasses downtown by going under it. It’s billed as “The World’s Safest Tunnel.”
Our job was to launch and awareness campaign, and then let people know at a certain point, the tunnel would become a toll road.
We noticed every time we talked about the tunnel in concepting, our arms made this scooping tunnel motion.
Who knows, maybe that could become a thing.
Broadcast, digital, outdoor, print and everything else under the sun followed.
The 99 tunnel. It’s a thing.
Raising kids can be tough. Parents get stressed. We wanted to remind parents that all kids come with challenges because, ater all, they're kids. And that there's a place a mom or dad can go to help them cope.
Campaign by the Office of the Mayor in New York City to help increase voter turnout. For some reason, this campaign resonated with a lot of people.
